Mr. K. Ganesh, Director – Sustainability and Corporate Affairs, Bisleri International, participated as a key resource person and industry representative at the regional platform, sharing India’s practical experience in implementing Extended Producer Responsibility for plastic packaging. The programme convened senior government officials, ministers, regulators, producers, brand owners, recyclers, waste management operators, and sustainability experts from India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka to exchange knowledge and strengthen circular economy frameworks across South Asia.
During the programme, Mr. Ganesh led a practitioner session titled “Experience Sharing: How Indian Producers, Importers and Brand Owners Operate under Extended Producer Responsibility”, offering detailed insights into how Producers, Importers and Brand Owners navigate India’s evolving regulatory ecosystem. The session covered registration and compliance processes through the Central Pollution Control Board portal, coordination with recyclers, aggregators, and Producer Responsibility Organisations, along with documentation and verification systems. It also addressed operational challenges including data accuracy, recycling capacity constraints, cost structures, and regulatory compliance requirements. The discussion formed a core part of the agenda focused on demonstrating India’s Extended Producer Responsibility framework and operational lessons for South Asian nations exploring similar systems.
Representatives from across South Asia also engaged in discussions on aligning Extended Producer Responsibility regulations with emerging plastic credit mechanisms, highlighting opportunities for collaboration between governments, industry stakeholders, and waste management systems to accelerate circular economy transition and improve plastic waste outcomes across the region.
Speaking on the occasion, Mr. K. Ganesh stated, “Extended Producer Responsibility has emerged as one of the most important policy instruments for creating accountability, improving traceability and driving investment into waste management infrastructure. India’s Extended Producer Responsibility journey has generated valuable learnings on collaboration between producers, recyclers, regulators and the informal sector. Platforms such as SACEP provide an important opportunity for South Asian countries to share experiences, strengthen regional cooperation and accelerate the transition towards a circular economy. As sustainability challenges increasingly transcend borders, collective action and robust Extended Producer Responsibility frameworks will play a critical role in building resource-efficient and environmentally responsible societies.”
Bisleri International reiterated its continued commitment to sustainable waste management through initiatives focused on plastic circularity, recycling partnerships, and responsible packaging systems. Through active participation in regional and international policy dialogues, the company continues to contribute to knowledge sharing and collaborative solutions aimed at advancing environmental sustainability across the region.
With a legacy of over five decades, Bisleri International Pvt. Ltd has evolved into one of India’s largest premium beverage enterprises. It is the producer of India’s leading packaged drinking water brand, maintained through a stringent process of 114 quality checks and a 10-stage purification system. The company operates 128 manufacturing plants and maintains a distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the United Arab Emirates.
Bisleri International offers a diversified beverage portfolio catering to multiple consumption occasions, including Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated beverage products such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available through the company’s direct-to-consumer platform, ensuring reliable doorstep delivery of beverages.
The organization continues to emphasize sustainability through its “Bisleri Greener Promise” under Sustainability 2.0, focusing on recycling initiatives, water conservation efforts, and long-term environmental responsibility across its operations.
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